{"id":13614,"date":"2024-01-23T09:32:51","date_gmt":"2024-01-23T09:32:51","guid":{"rendered":"https:\/\/phd.bessis.fr\/?page_id=13614"},"modified":"2024-01-23T09:40:34","modified_gmt":"2024-01-23T09:40:34","slug":"yaos","status":"publish","type":"page","link":"https:\/\/phd.bessis.fr\/index.php\/philosophie-de-naming-bessis\/yaos\/","title":{"rendered":"YAOS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13614\" class=\"elementor elementor-13614\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a06a63 e-flex e-con-boxed e-con e-parent\" data-id=\"9a06a63\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5ffe5f elementor-widget elementor-widget-spacer\" data-id=\"e5ffe5f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div 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.elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e7b85e e-flex e-con-boxed e-con e-parent\" data-id=\"3e7b85e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-908639e e-con-full e-flex e-con e-child\" data-id=\"908639e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc086ad elementor-widget elementor-widget-heading\" data-id=\"dc086ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">YAOS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2ee6d elementor-widget elementor-widget-heading\" data-id=\"cb2ee6d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un nom tr\u00e8s frais<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61f0218 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"61f0218\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider 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e-con-full e-flex e-con e-child\" data-id=\"8d0cfcb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5015ca elementor-widget elementor-widget-image\" data-id=\"c5015ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"287\" height=\"216\" src=\"https:\/\/phd.bessis.fr\/wp-content\/uploads\/2023\/12\/yaos.jpg\" class=\"attachment-large size-large wp-image-12722\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4797ef e-con-full e-flex e-con e-child\" data-id=\"c4797ef\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c863cbb elementor-widget elementor-widget-heading\" data-id=\"c863cbb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LE CONTEXTE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c927540 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c927540\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2124005 elementor-widget elementor-widget-text-editor\" data-id=\"2124005\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Depuis ao\u00fbt 2017, le nouveau nom du yaourt \u00e0 la grecque de Nestl\u00e9 en Europe\u00a0: France + 5 autres pays vis\u00e9s<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2647cc5 elementor-widget elementor-widget-heading\" data-id=\"2647cc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LES MISSIONS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d327d98 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d327d98\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f3642 elementor-widget elementor-widget-text-editor\" data-id=\"04f3642\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"aos-init aos-animate fade-up\" data-aos=\"fade-up\"><li>Plateforme de cr\u00e9ation du nom<\/li><li>Cr\u00e9ation et proposition de noms<\/li><li>Evaluation internationale de 14 noms sur \u00ab\u00a0Le Divan\u00a0\u00bb<\/li><li>Accompagnement juridique<\/li><li>Orientation graphisme et communication<\/li><li>\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a61a9e elementor-widget elementor-widget-heading\" data-id=\"8a61a9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LE NOM YAOS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d12d5d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7d12d5d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cef8e42 elementor-widget elementor-widget-text-editor\" data-id=\"cef8e42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"main flex fxjb\"><ul class=\"half aos-init aos-animate fade-up\" data-aos=\"fade-up\"><li>Tr\u00e8s court\u00a0: 4 lettres seulement<\/li><li>Renvoie \u00e0 la Gr\u00e8ce par la finale Os mais peut aussi \u00e9voquer un univers plus ouvert\u00a0: la yaourt ou l\u2019Asie cfle Laos, l\u2019Afrique cf Yao le pr\u00e9nom, Yahoo\u00a0: une exclamation enthousiaste\u2026<\/li><li>Rond, gourmand par la diphtongue AO sans \u00eatre trop simple<\/li><\/ul><\/div><div class=\"story\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a52522 e-flex e-con-boxed e-con e-child\" data-id=\"1a52522\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fbbb66 elementor-widget elementor-widget-heading\" data-id=\"9fbbb66\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LA BELLE HISTOIRE DE YAOS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a28a965 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a28a965\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f9dec8 elementor-widget elementor-widget-text-editor\" data-id=\"9f9dec8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"aos-init aos-animate fade-up\" data-aos=\"fade-up\">Yaos est devenu un cas d\u2019\u00e9cole.<\/p><p class=\"aos-init aos-animate fade-up\" data-aos=\"fade-up\">En France, les r\u00e9sultats sont quasi imm\u00e9diats, la progression est tr\u00e8s marqu\u00e9e\u00a0: 2 ans apr\u00e8s le changement de nom, les ventes ont progress\u00e9 de\u00a0<strong>plus de 50%\u00a0!<\/strong><\/p><p class=\"aos-init aos-animate fade-up\" data-aos=\"fade-up\">Uniquement en 2019, l\u2019ensemble du segment, tir\u00e9 par l\u2019arriv\u00e9e de Yaos, a progress\u00e9 de 29% en volume et Yaos\u00a0<strong>surperforme<\/strong>\u00a0le segment avec une progression de\u00a0<strong>+ 40%<\/strong>. La marque a atteint une\u00a0<strong>pdm de 26%.<\/strong><\/p><p class=\"aos-init aos-animate fade-up\" data-aos=\"fade-up\">On vous l\u2019avait toujours dit qu\u2019il fallait\u00a0<strong>sortir du nom g\u00e9n\u00e9rique<\/strong>\u00a0pour r\u00e9ussir durablement dans l\u2019alimentaire\u00a0!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>YAOS Un nom tr\u00e8s frais LE CONTEXTE Depuis ao\u00fbt 2017, le nouveau nom du yaourt \u00e0 la grecque de Nestl\u00e9 en Europe\u00a0: France + 5 autres pays vis\u00e9s LES MISSIONS Plateforme de cr\u00e9ation du nom Cr\u00e9ation et proposition de noms Evaluation internationale de 14 noms sur \u00ab\u00a0Le Divan\u00a0\u00bb Accompagnement juridique Orientation graphisme et communication \u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":13139,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/pages\/13614"}],"collection":[{"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/comments?post=13614"}],"version-history":[{"count":0,"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/pages\/13614\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/pages\/13139"}],"wp:attachment":[{"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/media?parent=13614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}