{"id":13629,"date":"2024-01-23T09:50:49","date_gmt":"2024-01-23T09:50:49","guid":{"rendered":"https:\/\/phd.bessis.fr\/?page_id=13629"},"modified":"2024-01-23T10:03:33","modified_gmt":"2024-01-23T10:03:33","slug":"amaguiz-2","status":"publish","type":"page","link":"https:\/\/phd.bessis.fr\/index.php\/philosophie-de-naming-bessis\/amaguiz-2\/","title":{"rendered":"AMAGUIZ"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13629\" class=\"elementor elementor-13629\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a06a63 e-flex e-con-boxed e-con e-parent\" data-id=\"9a06a63\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5ffe5f elementor-widget elementor-widget-spacer\" data-id=\"e5ffe5f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-column 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.elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e7b85e e-flex e-con-boxed e-con e-parent\" data-id=\"3e7b85e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-908639e e-con-full e-flex e-con e-child\" data-id=\"908639e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc086ad elementor-widget elementor-widget-heading\" data-id=\"dc086ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">AMAGUIZ<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2ee6d elementor-widget elementor-widget-heading\" data-id=\"cb2ee6d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un nom plein d'assurance<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61f0218 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"61f0218\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider 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.elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dff7eee e-con-full e-flex e-con e-child\" data-id=\"dff7eee\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-371619b e-flex e-con-boxed e-con e-parent\" data-id=\"371619b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8d0cfcb e-con-full e-flex e-con e-child\" data-id=\"8d0cfcb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5015ca elementor-widget elementor-widget-image\" data-id=\"c5015ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"287\" height=\"216\" src=\"https:\/\/phd.bessis.fr\/wp-content\/uploads\/2023\/12\/bessis_naming_amaguiz_s.jpg\" class=\"attachment-qi_addons_for_elementor_image_size_portrait size-qi_addons_for_elementor_image_size_portrait wp-image-12949\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4797ef e-con-full e-flex e-con e-child\" data-id=\"c4797ef\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c863cbb elementor-widget elementor-widget-heading\" data-id=\"c863cbb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LE CONTEXTE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c927540 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c927540\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2124005 elementor-widget elementor-widget-text-editor\" data-id=\"2124005\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"aos-init aos-animate fade-up\" data-aos=\"fade-up\">L\u2019assurance en ligne se d\u00e9veloppe en particulier pour l\u2019automobile. Groupama d\u00e9cide de lancer une filiale low cost, 100% web.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d56f9fb elementor-widget elementor-widget-heading\" data-id=\"d56f9fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LES ENJEUX<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95b8faa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"95b8faa\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e152dfb elementor-widget elementor-widget-text-editor\" data-id=\"e152dfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"aos-init aos-animate fade-up\" data-aos=\"fade-up\"><li><p class=\"aos-init aos-animate fade-up\" data-aos=\"fade-up\">Devenir la r\u00e9f\u00e9rence de l\u2019assurance nouvelle g\u00e9n\u00e9ration, avec une marque d\u00e9di\u00e9e internet et t\u00e9l\u00e9phone et une offre de produits \u00e0 la carte dont la premi\u00e8re \u00ab\u00a0assurance auto au kilom\u00e8tre\u00a0\u00bb du march\u00e9.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8f2c58 elementor-widget elementor-widget-heading\" data-id=\"d8f2c58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LES MISSIONS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6421f5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b6421f5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f3642 elementor-widget elementor-widget-text-editor\" data-id=\"04f3642\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"aos-init aos-animate fade-up\" data-aos=\"fade-up\"><li>Plateforme de cr\u00e9ation du nom<\/li><li>Cr\u00e9ation et proposition de noms<\/li><li>Evaluation de 14 noms sur \u00ab\u00a0Le Divan\u00a0\u00bb<\/li><li>Orientation graphisme et communication<\/li><li>Test du concept Pay as you drive<\/li><li>Test de toutes les formulations en ligne<\/li><li>\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a61a9e elementor-widget elementor-widget-heading\" data-id=\"8a61a9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LE NOM AMAGUIZ<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d12d5d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7d12d5d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cef8e42 elementor-widget elementor-widget-text-editor\" data-id=\"cef8e42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"aos-init aos-animate fade-up\" data-aos=\"fade-up\"><li><em>Etonnant \/ unique \/ tr\u00e8s nouveau \/ \u00e7a d\u00e9poussi\u00e8re\u00a0l\u2019assurance \u2026<\/em>\u00a0disent les interview\u00e9s qui le pl\u00e9biscitent en test.<\/li><li>\u00a0<\/li><li>Le message du nom\u00a0: C\u2019est moi qui d\u00e9cide, comme je veux, selon mon bon plaisir\u00a0!<\/li><li>\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a52522 e-flex e-con-boxed e-con e-child\" data-id=\"1a52522\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fbbb66 elementor-widget elementor-widget-heading\" data-id=\"9fbbb66\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LA BELLE HISTOIRE DE AMAGUIZ ...<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a28a965 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a28a965\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f9dec8 elementor-widget elementor-widget-text-editor\" data-id=\"9f9dec8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"aos-init aos-animate fade-up\" data-aos=\"fade-up\">Le lancement se remarque et cr\u00e9e l\u2019\u00e9v\u00e9nement. Le nom remporte\u00a0<strong>le 1er prix Strat\u00e9gies 2009 de la cr\u00e9ation de nom.<\/strong><\/p><p class=\"aos-init aos-animate fade-up\" data-aos=\"fade-up\">La campagne TV (Publicis), avec Jean Rochefort, installe un\u00a0<strong>ton \u00e0 part<\/strong>\u00a0et permet \u00e0 la marque de monter tr\u00e8s vite en notori\u00e9t\u00e9.Jean Rochefort d\u00e9fraye la chronique en d\u00e9plorant que sa prestation pour Amaguiz ait eu\u00a0<strong>plus d\u2019impact<\/strong>\u00a0que tous les r\u00f4les qu\u2019il a tenus au cours de sa carri\u00e8re\u00a0! C\u2019est que son r\u00f4le dans Amaguiz est tellement fort, lui va si bien\u2026 Nelly Brossard, DG de Amaguiz, est \u00e9lue\u00a0<strong>personnalit\u00e9 marketing de l\u2019ann\u00e9e<\/strong>\u00a0en 2014.<\/p><p class=\"aos-init aos-animate fade-up\" data-aos=\"fade-up\">En 2020\u00a0: 230 collaborateurs, 250 000 clients acquis, plus de 12 partenariats avec des start ups.<\/p><p class=\"aos-init aos-animate fade-up\" data-aos=\"fade-up\"><strong>Si vous voulez un naming qui marque, c\u2019est \u00e0 votre guise\u00a0!<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AMAGUIZ Un nom plein d&rsquo;assurance LE CONTEXTE L\u2019assurance en ligne se d\u00e9veloppe en particulier pour l\u2019automobile. Groupama d\u00e9cide de lancer une filiale low cost, 100% web. LES ENJEUX Devenir la r\u00e9f\u00e9rence de l\u2019assurance nouvelle g\u00e9n\u00e9ration, avec une marque d\u00e9di\u00e9e internet et t\u00e9l\u00e9phone et une offre de produits \u00e0 la carte dont la premi\u00e8re \u00ab\u00a0assurance auto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":13139,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/pages\/13629"}],"collection":[{"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/comments?post=13629"}],"version-history":[{"count":0,"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/pages\/13629\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/pages\/13139"}],"wp:attachment":[{"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/media?parent=13629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}