{"id":13635,"date":"2024-01-23T09:55:48","date_gmt":"2024-01-23T09:55:48","guid":{"rendered":"https:\/\/phd.bessis.fr\/?page_id=13635"},"modified":"2024-01-23T10:01:38","modified_gmt":"2024-01-23T10:01:38","slug":"arkea","status":"publish","type":"page","link":"https:\/\/phd.bessis.fr\/index.php\/philosophie-de-naming-bessis\/arkea\/","title":{"rendered":"ARKEA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13635\" class=\"elementor elementor-13635\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a06a63 e-flex e-con-boxed e-con e-parent\" data-id=\"9a06a63\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5ffe5f elementor-widget elementor-widget-spacer\" data-id=\"e5ffe5f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div 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.elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e7b85e e-flex e-con-boxed e-con e-parent\" data-id=\"3e7b85e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-908639e e-con-full e-flex e-con e-child\" data-id=\"908639e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc086ad elementor-widget elementor-widget-heading\" data-id=\"dc086ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">ARKEA<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2ee6d elementor-widget elementor-widget-heading\" data-id=\"cb2ee6d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un nom qui regroupe<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61f0218 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"61f0218\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider 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.elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dff7eee e-con-full e-flex e-con e-child\" data-id=\"dff7eee\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-371619b e-flex e-con-boxed e-con e-parent\" data-id=\"371619b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8d0cfcb e-con-full e-flex e-con e-child\" data-id=\"8d0cfcb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5015ca elementor-widget elementor-widget-image\" data-id=\"c5015ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"287\" height=\"216\" src=\"https:\/\/phd.bessis.fr\/wp-content\/uploads\/2023\/12\/bessis_naming_credit_mutuel_arkea_s.jpg\" class=\"attachment-qi_addons_for_elementor_image_size_portrait size-qi_addons_for_elementor_image_size_portrait wp-image-12928\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4797ef e-con-full e-flex e-con e-child\" data-id=\"c4797ef\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c863cbb elementor-widget elementor-widget-heading\" data-id=\"c863cbb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LE CONTEXTE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c927540 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c927540\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2124005 elementor-widget elementor-widget-text-editor\" data-id=\"2124005\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"aos-init aos-animate fade-up\" data-aos=\"fade-up\">N\u00e9cessit\u00e9 de nommer l\u2019alliance de 3 f\u00e9d\u00e9rations du Cr\u00e9dit Mutuel\u00a0: Bretagne, Sud-ouest et Massif Central ainsi qu\u2019une vingtaine de filiales sp\u00e9cialis\u00e9es en banque, finance, et assurance.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d56f9fb elementor-widget elementor-widget-heading\" data-id=\"d56f9fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LES MISSIONS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95b8faa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"95b8faa\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e152dfb elementor-widget elementor-widget-text-editor\" data-id=\"e152dfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"aos-init aos-animate fade-up\" data-aos=\"fade-up\"><li><ul class=\"aos-init aos-animate fade-up\" data-aos=\"fade-up\"><li>Plateforme de cr\u00e9ation du nom<\/li><li>Cr\u00e9ation et proposition de noms<\/li><li>Evaluation de 14 noms\u00a0: 5 Focus Groupes dans 3 r\u00e9gions<\/li><li>Accompagnement juridique<\/li><li>Orientation graphisme et communication<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a61a9e elementor-widget elementor-widget-heading\" data-id=\"8a61a9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LE NOM ARKEA<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d12d5d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7d12d5d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cef8e42 elementor-widget elementor-widget-text-editor\" data-id=\"cef8e42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"aos-init aos-animate fade-up\" data-aos=\"fade-up\"><li>Arche d\u2019un pont qui relie des territoires et des hommes<\/li><li>Trait d\u2019union entre les id\u00e9es et les forces<\/li><li>Architecture, construction, coordination, cr\u00e9ativit\u00e9<\/li><li>Arc qui se tend vers un objectif<\/li><li>Lettre K puissante et actuelle<\/li><li>Double A de d\u00e9but et de fin<\/li><li>\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a52522 e-flex e-con-boxed e-con e-child\" data-id=\"1a52522\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fbbb66 elementor-widget elementor-widget-heading\" data-id=\"9fbbb66\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LA BELLE HISTOIRE DE ARKEA ...<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a28a965 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a28a965\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f9dec8 elementor-widget elementor-widget-text-editor\" data-id=\"9f9dec8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"aos-init aos-animate fade-up\" data-aos=\"fade-up\">Comme son nom le sugg\u00e8re, Arkea est une maison solide, tourn\u00e9e vers l\u2019avenir. Depuis sa naissance en 2002, le Groupe s\u2019est bien d\u00e9velopp\u00e9\u00a0: plus de 11 millions de clients, de nombreuses filiales connues et participations dans des fintech\u2026<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ARKEA Un nom qui regroupe LE CONTEXTE N\u00e9cessit\u00e9 de nommer l\u2019alliance de 3 f\u00e9d\u00e9rations du Cr\u00e9dit Mutuel\u00a0: Bretagne, Sud-ouest et Massif Central ainsi qu\u2019une vingtaine de filiales sp\u00e9cialis\u00e9es en banque, finance, et assurance. LES MISSIONS Plateforme de cr\u00e9ation du nom Cr\u00e9ation et proposition de noms Evaluation de 14 noms\u00a0: 5 Focus Groupes dans 3 r\u00e9gions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":13139,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/pages\/13635"}],"collection":[{"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/comments?post=13635"}],"version-history":[{"count":0,"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/pages\/13635\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/pages\/13139"}],"wp:attachment":[{"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/media?parent=13635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}