{"id":8791,"date":"2021-05-14T12:42:09","date_gmt":"2021-05-14T12:42:09","guid":{"rendered":"https:\/\/thorsten.qodeinteractive.com\/?page_id=8791"},"modified":"2024-02-08T04:03:39","modified_gmt":"2024-02-08T04:03:39","slug":"nos-quatre-grands-types-detudes","status":"publish","type":"page","link":"https:\/\/phd.bessis.fr\/index.php\/nos-quatre-grands-types-detudes\/","title":{"rendered":"Nos quatre grands types d&rsquo;\u00e9tudes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8791\" class=\"elementor elementor-8791\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96a20ee e-flex e-con-boxed e-con e-parent\" data-id=\"96a20ee\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3789d5 elementor-widget elementor-widget-heading\" data-id=\"f3789d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Men\u00e9es aupr\u00e8s de vos clients, nos \u00e9tudes vous permettent de comprendre leurs attentes.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1391ec8 e-flex e-con-boxed e-con e-parent\" data-id=\"1391ec8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4470c8e e-con-full e-flex e-con e-child\" data-id=\"4470c8e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8da0999 elementor-widget elementor-widget-image\" data-id=\"8da0999\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"476\" src=\"https:\/\/phd.bessis.fr\/wp-content\/uploads\/2023\/12\/strategie-orienter-creation-nom.jpg\" class=\"attachment-large size-large wp-image-12732\" alt=\"\" srcset=\"https:\/\/phd.bessis.fr\/wp-content\/uploads\/2023\/12\/strategie-orienter-creation-nom.jpg 500w, https:\/\/phd.bessis.fr\/wp-content\/uploads\/2023\/12\/strategie-orienter-creation-nom-300x286.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fdaa59 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"6fdaa59\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Orienter une strat\u00e9gie<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-192e199 elementor-widget elementor-widget-text-editor\" data-id=\"192e199\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Explorer en profondeur le v\u00e9cu d\u2019un univers, d\u2019une marque, d\u2019une th\u00e9matique\u2026 Back to Basis.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67cc19a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"67cc19a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/phd.bessis.fr\/index.php\/nos-quatre-grands-types-detudes\/innove\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire la suite<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8377c9a e-con-full e-flex e-con e-child\" data-id=\"8377c9a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45e0aa0 elementor-widget elementor-widget-image\" data-id=\"45e0aa0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"518\" height=\"476\" src=\"https:\/\/phd.bessis.fr\/wp-content\/uploads\/2023\/12\/creation-nom-etudes-innover.jpg\" class=\"attachment-large size-large wp-image-12818\" alt=\"\" srcset=\"https:\/\/phd.bessis.fr\/wp-content\/uploads\/2023\/12\/creation-nom-etudes-innover.jpg 518w, https:\/\/phd.bessis.fr\/wp-content\/uploads\/2023\/12\/creation-nom-etudes-innover-300x276.jpg 300w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6fc152 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"e6fc152\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Innover<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-963b332 elementor-widget elementor-widget-text-editor\" data-id=\"963b332\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Brainstormer, concevoir, tester, revoir\u2026 Innover c\u2019est tout un programme\u00a0!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1309d8e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1309d8e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire la suite<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8e651 elementor-widget elementor-widget-spacer\" data-id=\"5c8e651\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2603e5c e-con-full e-flex e-con e-child\" data-id=\"2603e5c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de9f21a elementor-widget elementor-widget-image\" data-id=\"de9f21a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"476\" src=\"https:\/\/phd.bessis.fr\/wp-content\/uploads\/2023\/12\/choisir-nom-creation-naming.jpg\" class=\"attachment-large size-large wp-image-12828\" alt=\"\" srcset=\"https:\/\/phd.bessis.fr\/wp-content\/uploads\/2023\/12\/choisir-nom-creation-naming.jpg 500w, https:\/\/phd.bessis.fr\/wp-content\/uploads\/2023\/12\/choisir-nom-creation-naming-300x286.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00f9aa6 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"00f9aa6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Choisir son nom<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49820dc elementor-widget elementor-widget-text-editor\" data-id=\"49820dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le choix et le territoire du bon nom sur le Divan des noms, notre m\u00e9thode phare<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdeb523 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cdeb523\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/phd.bessis.fr\/index.php\/nos-quatre-grands-types-detudes\/strategy\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire la suite<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35cb54e elementor-widget elementor-widget-spacer\" data-id=\"35cb54e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03cdb54 e-con-full e-flex e-con e-child\" data-id=\"03cdb54\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df96dfe elementor-widget elementor-widget-image\" data-id=\"df96dfe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"476\" src=\"https:\/\/phd.bessis.fr\/wp-content\/uploads\/2023\/12\/wording-etudes-creation-nom.jpg\" class=\"attachment-large size-large wp-image-12723\" alt=\"\" srcset=\"https:\/\/phd.bessis.fr\/wp-content\/uploads\/2023\/12\/wording-etudes-creation-nom.jpg 500w, https:\/\/phd.bessis.fr\/wp-content\/uploads\/2023\/12\/wording-etudes-creation-nom-300x286.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af58e90 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"af58e90\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Choisir son wording<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-727bedd elementor-widget elementor-widget-text-editor\" data-id=\"727bedd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Trouver ses mots, son ton pour exprimer sa personnalit\u00e9 et ses atouts.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6c123e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d6c123e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire la suite<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fcc327 e-flex e-con-boxed e-con e-parent\" data-id=\"8fcc327\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-381fb3f elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"381fb3f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider 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100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdd62c7 e-flex e-con-boxed e-con e-parent\" data-id=\"cdd62c7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a0b17 elementor-invisible elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"f1a0b17\" data-element_type=\"widget\" id=\"strategy\" data-settings=\"{&quot;_animation&quot;:&quot;rotateInDownLeft&quot;}\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-qi-section-title qodef-title-break--disabled qodef-decoration--italic qodef-text-link--underline-thick qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h2 class=\"qodef-m-title\">\n\t\t1. Orienter une Strat\u00e9gie\t<\/h2>\n\t\t\t<div class=\"qodef-m-text\"><p>La cr\u00e9ation de noms ne peut \u00eatre une simple affaire de mots jet\u00e9s au hasard. Il s'agit plut\u00f4t d'une d\u00e9marche strat\u00e9gique, o\u00f9 chaque syllabe, chaque son, contribue \u00e0 aligner l'identit\u00e9 de la marque avec ses objectifs. Orienter une strat\u00e9gie implique de plonger dans les valeurs fondamentales de l'entreprise, d'analyser son positionnement sur le march\u00e9 et de comprendre son public cible. Le nom doit agir comme un ambassadeur, porteur des aspirations et des promesses de la marque.<\/p><\/div>\n\t\t<div class=\"qodef-m-button qodef-qi-clear\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-qi-button qodef-html--link qodef-layout--filled qodef-type--standard   qodef-icon--right qodef-hover--icon-move-horizontal-short     \" href=\"https:\/\/phd.bessis.fr\/index.php\/nos-principaux-outils-detude\/\" target=\"_self\">\t<span class=\"qodef-m-text\">D\u00e9couvrez nos principaux outils d&#039;\u00e9tude<\/span>\t\t<span class=\"qodef-m-icon \">\t\t<span class=\"qodef-m-icon-inner\">\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-alt-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 6.6 5.4 12 12 12z\"><\/path><\/svg>\t\t\t\t\t<\/span>\t<\/span><\/a>\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4de59b6 elementor-invisible elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"4de59b6\" data-element_type=\"widget\" id=\"innove\" data-settings=\"{&quot;_animation&quot;:&quot;rotateInDownRight&quot;}\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-qi-section-title qodef-title-break--disabled qodef-decoration--italic qodef-text-link--underline-thick qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h2 class=\"qodef-m-title\">\n\t\t2. Innover\t<\/h2>\n\t\t\t<div class=\"qodef-m-text\"><p>Les grands noms naissent de l'innovation, de la rupture avec le conventionnel. L'approche innovante dans la cr\u00e9ation de noms repousse les limites du langage et des attentes, capturant l'essence m\u00eame de la diff\u00e9renciation. Cela n\u00e9cessite une exploration audacieuse des m\u00e9andres s\u00e9mantiques, une recherche incessante de nouvelles combinaisons de lettres et de sonorit\u00e9s. L'innovation dans la cr\u00e9ation de noms est le catalyseur d'une identit\u00e9 de marque v\u00e9ritablement unique et inoubliable.<\/p><\/div>\n\t\t<div class=\"qodef-m-button qodef-qi-clear\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-qi-button qodef-html--link qodef-layout--filled qodef-type--standard   qodef-icon--right qodef-hover--icon-move-horizontal-short     \" href=\"https:\/\/phd.bessis.fr\/index.php\/les-4-grandes-familles-detudes\/\" target=\"_self\">\t<span class=\"qodef-m-text\">D\u00e9couvrez nos quatres grandes familles d&#039;\u00e9tudes<\/span>\t\t<span class=\"qodef-m-icon \">\t\t<span class=\"qodef-m-icon-inner\">\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-alt-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 6.6 5.4 12 12 12z\"><\/path><\/svg>\t\t\t\t\t<\/span>\t<\/span><\/a>\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaaed25 elementor-invisible elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"eaaed25\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;rotateInDownLeft&quot;}\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-qi-section-title qodef-title-break--disabled qodef-decoration--italic qodef-text-link--underline-thick qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h2 class=\"qodef-m-title\">\n\t\t3. Choisir son Nom \t<\/h2>\n\t\t\t<div class=\"qodef-m-text\"><p>Derri\u00e8re chaque nom percutant se cache un processus de s\u00e9lection m\u00e9ticuleux. Choisir son nom implique de trier \u00e0 travers une myriade d'options potentielles, en \u00e9valuant non seulement leur sonorit\u00e9 et leur esth\u00e9tique, mais aussi leur alignement avec l'image et la mission de la marque. C'est un exercice de discernement, o\u00f9 la qualit\u00e9 l'emporte sur la quantit\u00e9, et o\u00f9 chaque syllabe est pes\u00e9e avec soin. Le nom choisi devient alors une extension naturelle de l'identit\u00e9 de la marque, un \u00e9l\u00e9ment qui transcende le temps et les tendances.<\/p><\/div>\n\t\t<div class=\"qodef-m-button qodef-qi-clear\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-qi-button qodef-html--link qodef-layout--filled qodef-type--standard   qodef-icon--right qodef-hover--icon-move-horizontal-short     \" href=\"https:\/\/phd.bessis.fr\/index.php\/les-4-grandes-familles-detudes\/\" target=\"_self\">\t<span class=\"qodef-m-text\">D\u00e9couvrez nos quatres grandes familles d&#039;\u00e9tudes<\/span>\t\t<span class=\"qodef-m-icon \">\t\t<span class=\"qodef-m-icon-inner\">\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-alt-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 6.6 5.4 12 12 12z\"><\/path><\/svg>\t\t\t\t\t<\/span>\t<\/span><\/a>\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb0a6e elementor-invisible elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"1eb0a6e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;rotateInDownRight&quot;}\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-qi-section-title qodef-title-break--disabled qodef-decoration--italic qodef-text-link--underline-thick qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h2 class=\"qodef-m-title\">\n\t\t4. Choisir son Wording\t<\/h2>\n\t\t\t<div class=\"qodef-m-text\"><p>Au-del\u00e0 du simple choix du nom, il y a l'importance cruciale du wording, c'est-\u00e0-dire la mani\u00e8re dont le nom est formul\u00e9 et pr\u00e9sent\u00e9. La nuance dans le choix des mots peut transformer une simple suite de lettres en une d\u00e9claration puissante. Choisir son wording implique une compr\u00e9hension profonde du contexte culturel, linguistique et social. Chaque mot doit \u00eatre un vecteur de sens, un appel \u00e0 l'action ou une invitation \u00e0 l'\u00e9motion.<\/p><\/div>\n\t\t<div class=\"qodef-m-button qodef-qi-clear\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-qi-button qodef-html--link qodef-layout--filled qodef-type--standard   qodef-icon--right qodef-hover--icon-move-horizontal-short     \" href=\"https:\/\/phd.bessis.fr\/index.php\/les-4-grandes-familles-detudes\/\" target=\"_self\">\t<span class=\"qodef-m-text\">D\u00e9couvrez nos quatres grandes familles d&#039;\u00e9tudes<\/span>\t\t<span class=\"qodef-m-icon \">\t\t<span class=\"qodef-m-icon-inner\">\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-alt-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 6.6 5.4 12 12 12z\"><\/path><\/svg>\t\t\t\t\t<\/span>\t<\/span><\/a>\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d1d363 elementor-widget elementor-widget-spacer\" data-id=\"3d1d363\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a7e46 elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"35a7e46\" data-element_type=\"widget\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-qi-section-title qodef-title-break--disabled qodef-decoration--italic qodef-text-link--underline-thick qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t\t\t<div class=\"qodef-m-text\"><p>En conclusion, la cr\u00e9ation de noms n'est pas une simple t\u00e2che linguistique, mais une science et un art combin\u00e9s. En embrassant ces quatre approches \u2013 orienter une strat\u00e9gie, innover, choisir son nom et choisir son wording \u2013 les cr\u00e9ateurs de noms peuvent \u00e9riger des piliers solides pour construire des identit\u00e9s de marques qui perdurent et qui r\u00e9sonnent dans l'esprit des consommateurs. C'est dans cette fusion de dynamisme strat\u00e9gique et de professionnalisme linguistique que les noms deviennent des embl\u00e8mes, des porteurs de significations durables dans l'\u00e9ternel ballet des entreprises et des consommateurs.<\/p><\/div>\n\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69f66d1 elementor-widget elementor-widget-spacer\" data-id=\"69f66d1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92248f4 e-flex e-con-boxed e-con e-parent\" data-id=\"92248f4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-454501c elementor-widget elementor-widget-spacer\" data-id=\"454501c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Men\u00e9es aupr\u00e8s de vos clients, nos \u00e9tudes vous permettent de comprendre leurs attentes. Orienter une strat\u00e9gie Explorer en profondeur le v\u00e9cu d\u2019un univers, d\u2019une marque, d\u2019une th\u00e9matique\u2026 Back to Basis. Lire la suite Innover Brainstormer, concevoir, tester, revoir\u2026 Innover c\u2019est tout un programme\u00a0! Lire la suite Choisir son nom Le choix et le territoire du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/pages\/8791"}],"collection":[{"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/comments?post=8791"}],"version-history":[{"count":0,"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/pages\/8791\/revisions"}],"wp:attachment":[{"href":"https:\/\/phd.bessis.fr\/index.php\/wp-json\/wp\/v2\/media?parent=8791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}